Mr Huseyin Kaya entered the food industry by bringing speciality food products to Australia and selling them in record time. Responding to the untapped demand in the marketplace, a business was born.
Basfoods moved to its first warehouse of 300 square metres on Victoria Street Brunswick under the name Overseas Imports and Exports. Mr Kaya and his son Oljay Kaya worked together to grow the product range and customer base.
The growing company purchased its first warehouse of 560 square metres in Leo Street, Fawkner. The product range and customer base expanded and the company soon had to rent a further four warehouses in the complex.
With strong growth over the preceeding decade, the company purchased land at 423 Victoria Street Brunswick. With this move came a new business name - Basfoods. An increased range and continued focus on customer needs meant that over the following year turnover doubled.
Basfoods launched the Pasha Yoghurt brand. Pasha Yoghurt is the most recognised brand amongst Middle Eastern and Turkish customers.
Basfoods launched its Royal Fields label. Royal Fields quickly became known for its high quality.
Construction at 419 Victoria Street was completed and the Basfoods Direct business was born. Basfoods now had two large facilities totalling almost 7000 square metres side by side to service its growing wholesale and retail customer base locally and interstate. Basfoods Direct Somerton Store was also opened in 2008 expanding to cater to the Northern Suburbs of Melbourne.
Basfoods set up an office and warehouse in Sydney and invested in a local sales team to service its route trade and supermarket customers.
Basfoods began supplying to national retailers Coles and Woolworths as well as expanding its services to various wholesale and retail outlets in South Australia and Western Australia.
Mr Bertan Kaya (grandson of Mr Huseyin Kaya) takes over as the Store Manager of the Brunswick retail store. This begins a new chapter in Bafoods with three generations of Kaya in the business.
Basfoods continues to grow based on a solid philosophy of; working closely with our suppliers from around the world, suppling quality products, bringing new and exciting ranges to the Australian market, maintaining value for money pricing, and of course continuing our famous customer service.